Blog #8

The powerful idea behind each of the images in the ad comes from historical, idealistic, and visual implications. For example, the symbol of an atom symbolizes the scientific discovery of the atom, the innovations of science, and the familiar complexities of the smallest known particle of matter. The Mona Lisa represents many ideas, from the Renaissance ideals of realism and beauty to the artistic technique of her eyes and the secrecy of her smile. The wedding topper of a male and female represents the idea of heterosexual marriage, a monogamous, lifelong union. The eagle is the national symbol for America, freedom, and power. The telephone represents the communication era and technology’s widespread advancements. A rose symbolizes love, sex, and romance. Santa Clause represents gifts, giving, and the Christian holiday of Christmas. The dollar sign represents money, capitalism, wealth, and power. A light up light bulb shows an idea, as it was invented along with electricity, an idea that changed the world, time, and culture. The sign of a sick figure woman, usually shown on a bathroom door, represents the idea that women, depicted by a skirt, may enter, just as the male, a straight stick figure, allows males in this designated area. All of these images in the ad tell the audience that this product is for everyone, who can be represented by each symbol. Fit for a family of a bride and groom and pink softball mitt and safe traffic light, an athlete represented by the cup of a champion, a king, an artist, a rich person represented by gold money, or a poorer person represented by a small piggy bank; this car is made for every type. The happy face represents just what it shows, a happy, smiling feeling, with open eyes and no other distracting senses or cares in the world. Four-leaf clovers represent luck, in Irish myth and recognized in societies everywhere. Since the Mercedes-Benz symbol is a peace sign, the contingent ideas of peace, love, and passivity are also associated with the nice, lovely, and safe car. In this ad, one can reasonably infer that the Mercedes-Benz automobile carries all of these traits and ideas from the “powerful ideas” associated with them.
http://www.youtube.com/watch?v=ZfMPLfgtwws&feature=related